{"id":1746,"date":"2025-10-24T07:46:56","date_gmt":"2025-10-24T10:46:56","guid":{"rendered":"https:\/\/startrico.com.br\/noticias\/cidades-com-maior-crescimento\/"},"modified":"2025-10-24T07:46:56","modified_gmt":"2025-10-24T10:46:56","slug":"cidades-com-maior-crescimento","status":"publish","type":"post","link":"https:\/\/startrico.com.br\/noticias\/cidades-com-maior-crescimento\/","title":{"rendered":"Cidades Com Maior Crescimento Em Faturamento De Franquias"},"content":{"rendered":"<h2>As 30 cidades com maior crescimento em faturamento de franquias em 2025<\/h2>\n<p>O setor de franchising no Brasil continua em forte expans\u00e3o, registrando um aumento de 11,6% no faturamento durante o primeiro semestre de 2025. A Associa\u00e7\u00e3o Brasileira de Franchising (ABF) divulgou a lista das 30 cidades que lideram esse crescimento, das quais 16 s\u00e3o capitais e 14 n\u00e3o capitais. Essas cidades representam um total significativo na receita nacional, com as capitais respondendo por 76% do faturamento e as demais cidades n\u00e3o capitais acumulando 24%, sendo metade desse valor concentrado no interior paulista.<\/p>\n<h3>Porto Alegre lidera recupera\u00e7\u00e3o econ\u00f4mica ap\u00f3s enchentes<\/h3>\n<p>Conduzindo o ranking, Porto Alegre (RS) apresentou um salto de 32,97% na receita das franquias, atingindo R$ 1,79 bilh\u00e3o no semestre. Esse avan\u00e7o evidencia a recupera\u00e7\u00e3o da capital ga\u00facha, que no ano anterior ficou ausente do ranking devido \u00e0s enchentes que prejudicaram a economia local. De acordo com Tom Moreira Leite, presidente da ABF, diversas redes de franquias implementaram campanhas para acelerar a retomada das suas opera\u00e7\u00f5es na cidade.<\/p>\n<h3>Destaques regionais e tend\u00eancias do mercado<\/h3>\n<p>Na sequ\u00eancia, Jundia\u00ed (SP) ocupou a segunda posi\u00e7\u00e3o, com crescimento de 29,26%, impulsionado por seu desenvolvimento log\u00edstico e industrial. Santos (SP) ficou em terceiro lugar com alta de 19,51%, beneficiada pela expans\u00e3o da atividade portu\u00e1ria. A capital paulista, S\u00e3o Paulo, aparece em quarto lugar, registrando crescimento de 14,64%, sustentado pela diversifica\u00e7\u00e3o dos seus modelos de neg\u00f3cio, incluindo dark kitchens e opera\u00e7\u00f5es h\u00edbridas.<\/p>\n<p>O crescimento no interior do pa\u00eds segue como tend\u00eancia estruturante, com metade das cidades da lista bastante conectadas ao agroneg\u00f3cio, a exemplo de Cuiab\u00e1, Campo Grande e Londrina. O interior oferece novas oportunidades e menores custos para as franquias, atraindo empreendedores principalmente devido aos investimentos reduzidos dos modelos que v\u00eam sendo oferecidos nessas localidades.<\/p>\n<h3>Perfil das opera\u00e7\u00f5es e setores que se destacaram<\/h3>\n<p>Embora novos formatos tenham surgido, as lojas tradicionais continuam dominando com 81,2% das opera\u00e7\u00f5es nas cidades mapeadas. Modelos home based representam 12,8% e quiosques, 5,4%. Os segmentos com maior influ\u00eancia no avan\u00e7o das receitas foram:<\/p>\n<ul class=\"myul\">\n<li>Alimenta\u00e7\u00e3o \u2013 Com\u00e9rcio e Distribui\u00e7\u00e3o (23%), impulsionado pelas vendas sazonais como as de P\u00e1scoa em redes de chocolate;<\/li>\n<li>Sa\u00fade, Beleza e Bem-Estar (15%), com destaque para expans\u00e3o de academias e spas;<\/li>\n<li>Limpeza e Conserva\u00e7\u00e3o (12%), marcado pela populariza\u00e7\u00e3o de lavanderias self-service;<\/li>\n<li>Servi\u00e7os Automotivos e Food Service (12%), com redes de a\u00e7a\u00ed, milkshakes e sorvetes como Oggi, Milky Moo, Borelli e The Best A\u00e7a\u00ed ganhando espa\u00e7o.<\/li>\n<\/ul>\n<h3>Ranking das 30 cidades com maior crescimento no faturamento de franquias \u2013 1\u00ba semestre de 2025<\/h3>\n<table>\n<thead>\n<tr>\n<th>Posi\u00e7\u00e3o<\/th>\n<th>Cidade<\/th>\n<th>Faturamento 1\u00ba sem 2024<\/th>\n<th>Faturamento 1\u00ba sem 2025<\/th>\n<th>Varia\u00e7\u00e3o (%)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>1\u00ba<\/td>\n<td>Porto Alegre<\/td>\n<td>R$ 1.346.573.271<\/td>\n<td>R$ 1.790.491.135<\/td>\n<td><strong>32,97%<\/strong><\/td>\n<\/tr>\n<tr>\n<td>2\u00ba<\/td>\n<td>Jundia\u00ed<\/td>\n<td>R$ 673.707.699<\/td>\n<td>R$ 870.809.123<\/td>\n<td><strong>29,26%<\/strong><\/td>\n<\/tr>\n<tr>\n<td>3\u00ba<\/td>\n<td>Santos<\/td>\n<td>R$ 632.713.391<\/td>\n<td>R$ 756.158.579<\/td>\n<td><strong>19,51%<\/strong><\/td>\n<\/tr>\n<tr>\n<td>4\u00ba<\/td>\n<td>S\u00e3o Paulo<\/td>\n<td>R$ 13.713.126.242<\/td>\n<td>R$ 15.721.225.521<\/td>\n<td><strong>14,64%<\/strong><\/td>\n<\/tr>\n<tr>\n<td>5\u00ba<\/td>\n<td>Florian\u00f3polis<\/td>\n<td>R$ 916.230.503<\/td>\n<td>R$ 1.035.624.939<\/td>\n<td><strong>13,03%<\/strong><\/td>\n<\/tr>\n<tr>\n<td>6\u00ba<\/td>\n<td>Guarulhos<\/td>\n<td>R$ 933.595.513<\/td>\n<td>R$ 1.043.760.238<\/td>\n<td><strong>11,80%<\/strong><\/td>\n<\/tr>\n<tr>\n<td>7\u00ba<\/td>\n<td>Cuiab\u00e1<\/td>\n<td>R$ 708.708.551<\/td>\n<td>R$ 791.970.836<\/td>\n<td><strong>11,75%<\/strong><\/td>\n<\/tr>\n<tr>\n<td>8\u00ba<\/td>\n<td>Salvador<\/td>\n<td>R$ 1.573.299.737<\/td>\n<td>R$ 1.753.151.512<\/td>\n<td><strong>11,43%<\/strong><\/td>\n<\/tr>\n<tr>\n<td>9\u00ba<\/td>\n<td>Bel\u00e9m<\/td>\n<td>R$ 910.221.999<\/td>\n<td>R$ 1.009.137.928<\/td>\n<td><strong>10,87%<\/strong><\/td>\n<\/tr>\n<tr>\n<td>10\u00ba<\/td>\n<td>Manaus<\/td>\n<td>R$ 1.057.579.305<\/td>\n<td>R$ 1.170.605.172<\/td>\n<td><strong>10,69%<\/strong><\/td>\n<\/tr>\n<tr>\n<td>11\u00ba<\/td>\n<td>Teresina<\/td>\n<td>R$ 668.838.846<\/td>\n<td>R$ 739.846.139<\/td>\n<td><strong>10,62%<\/strong><\/td>\n<\/tr>\n<tr>\n<td>12\u00ba<\/td>\n<td>Campo Grande<\/td>\n<td>R$ 736.718.532<\/td>\n<td>R$ 811.810.544<\/td>\n<td><strong>10,19%<\/strong><\/td>\n<\/tr>\n<tr>\n<td>13\u00ba<\/td>\n<td>Londrina<\/td>\n<td>R$ 742.187.832<\/td>\n<td>R$ 815.586.250<\/td>\n<td><strong>9,89%<\/strong><\/td>\n<\/tr>\n<tr>\n<td>14\u00ba<\/td>\n<td>Uberl\u00e2ndia<\/td>\n<td>R$ 730.634.788<\/td>\n<td>R$ 802.649.632<\/td>\n<td><strong>9,86%<\/strong><\/td>\n<\/tr>\n<tr>\n<td>15\u00ba<\/td>\n<td>Bras\u00edlia<\/td>\n<td>R$ 2.777.224.087<\/td>\n<td>R$ 3.048.223.349<\/td>\n<td><strong>9,76%<\/strong><\/td>\n<\/tr>\n<tr>\n<td>16\u00ba<\/td>\n<td>Goi\u00e2nia<\/td>\n<td>R$ 1.745.323.813<\/td>\n<td>R$ 1.910.655.100<\/td>\n<td><strong>9,47%<\/strong><\/td>\n<\/tr>\n<tr>\n<td>17\u00ba<\/td>\n<td>Campinas<\/td>\n<td>R$ 1.770.197.907<\/td>\n<td>R$ 1.937.837.867<\/td>\n<td><strong>9,47%<\/strong><\/td>\n<\/tr>\n<tr>\n<td>18\u00ba<\/td>\n<td>S\u00e3o Jos\u00e9 do Rio Preto<\/td>\n<td>R$ 749.074.826<\/td>\n<td>R$ 819.399.036<\/td>\n<td><strong>9,39%<\/strong><\/td>\n<\/tr>\n<tr>\n<td>19\u00ba<\/td>\n<td>Curitiba<\/td>\n<td>R$ 2.779.587.728<\/td>\n<td>R$ 3.039.821.110<\/td>\n<td><strong>9,36%<\/strong><\/td>\n<\/tr>\n<tr>\n<td>20\u00ba<\/td>\n<td>Fortaleza<\/td>\n<td>R$ 1.452.376.261<\/td>\n<td>R$ 1.586.315.912<\/td>\n<td><strong>9,22%<\/strong><\/td>\n<\/tr>\n<tr>\n<td>21\u00ba<\/td>\n<td>Santo Andr\u00e9<\/td>\n<td>R$ 874.357.412<\/td>\n<td>R$ 954.297.984<\/td>\n<td><strong>9,14%<\/strong><\/td>\n<\/tr>\n<tr>\n<td>22\u00ba<\/td>\n<td>S\u00e3o Lu\u00eds<\/td>\n<td>R$ 817.332.072<\/td>\n<td>R$ 891.867.226<\/td>\n<td><strong>9,12%<\/strong><\/td>\n<\/tr>\n<tr>\n<td>23\u00ba<\/td>\n<td>Recife<\/td>\n<td>R$ 1.509.533.385<\/td>\n<td>R$ 1.635.483.010<\/td>\n<td><strong>8,34%<\/strong><\/td>\n<\/tr>\n<tr>\n<td>24\u00ba<\/td>\n<td>S\u00e3o Jos\u00e9 dos Campos<\/td>\n<td>R$ 853.473.091<\/td>\n<td>R$ 922.947.049<\/td>\n<td><strong>8,14%<\/strong><\/td>\n<\/tr>\n<tr>\n<td>25\u00ba<\/td>\n<td>Sorocaba<\/td>\n<td>R$ 772.920.192<\/td>\n<td>R$ 832.038.509<\/td>\n<td><strong>7,65%<\/strong><\/td>\n<\/tr>\n<tr>\n<td>26\u00ba<\/td>\n<td>S\u00e3o Bernardo do Campo<\/td>\n<td>R$ 846.319.615<\/td>\n<td>R$ 902.887.703<\/td>\n<td><strong>6,68%<\/strong><\/td>\n<\/tr>\n<tr>\n<td>27\u00ba<\/td>\n<td>Ribeir\u00e3o Preto<\/td>\n<td>R$ 968.126.017<\/td>\n<td>R$ 1.032.610.499<\/td>\n<td><strong>6,66%<\/strong><\/td>\n<\/tr>\n<tr>\n<td>28\u00ba<\/td>\n<td>Rio de Janeiro<\/td>\n<td>R$ 6.300.327.782<\/td>\n<td>R$ 6.697.574.203<\/td>\n<td><strong>6,31%<\/strong><\/td>\n<\/tr>\n<tr>\n<td>29\u00ba<\/td>\n<td>Barueri<\/td>\n<td>R$ 882.718.544<\/td>\n<td>R$ 920.974.055<\/td>\n<td><strong>4,33%<\/strong><\/td>\n<\/tr>\n<tr>\n<td>30\u00ba<\/td>\n<td>Niter\u00f3i<\/td>\n<td>R$ 828.570.686<\/td>\n<td>R$ 864.282.476<\/td>\n<td><strong>4,31%<\/strong><\/td>\n<\/tr>\n<tr>\n<th colspan=\"3\">Total<\/th>\n<th>R$ 57.110.042.636<\/th>\n<th><strong>+11,39%<\/strong><\/th>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><em>Fonte: Associa\u00e7\u00e3o Brasileira de Franchising (ABF)<\/em><\/p>\n<p><a href=\"https:\/\/exame.com\/negocios\/as-30-cidades-onde-as-franquias-mais-cresceram-em-receita-em-2025\/\" target=\"_blank\" rel=\"noopener\">Fonte<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Crescimento em faturamento de franquias revela as cidades brasileiras que mais ampliaram suas receitas no setor de franchising. Este movimento destaca capitais e interiores que impulsionam o desenvolvimento econ\u00f4mico e atraem investimentos, com destaque para Porto Alegre e Jundia\u00ed.<\/p>\n","protected":false},"author":1,"featured_media":1745,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ultimas"],"_links":{"self":[{"href":"https:\/\/startrico.com.br\/noticias\/wp-json\/wp\/v2\/posts\/1746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/startrico.com.br\/noticias\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/startrico.com.br\/noticias\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/startrico.com.br\/noticias\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/startrico.com.br\/noticias\/wp-json\/wp\/v2\/comments?post=1746"}],"version-history":[{"count":0,"href":"https:\/\/startrico.com.br\/noticias\/wp-json\/wp\/v2\/posts\/1746\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/startrico.com.br\/noticias\/wp-json\/wp\/v2\/media\/1745"}],"wp:attachment":[{"href":"https:\/\/startrico.com.br\/noticias\/wp-json\/wp\/v2\/media?parent=1746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/startrico.com.br\/noticias\/wp-json\/wp\/v2\/categories?post=1746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/startrico.com.br\/noticias\/wp-json\/wp\/v2\/tags?post=1746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}